SEO is the key factor that comes into play when we want to make sure that our website and web pages rank higher in the result list presented by the search engines to the audience. The reason behind this is simple as everyone wants to generate a high amount of traffic on their posts and product pages. For this SEO company are considered as the best pick because they work in a professional manner. So, today we are going to talk about some of the most basic exercises that you can practice which will help you to gain that rank by the search engines and to achieve the dream traffic you have always hoped for.
- Creation of Original Content: Content that is presented by the writer is considered as the backbone of the website. The reason behind this is that it hits the SEO of the website quite effectively. Thus, it is important to take care of that aspect extensively. So, some things that you should practice regarding this aspect are:
- Just like SEO Experts, the content that is about to be posted should have originality.
- There should be always a sense of creativity involved in the making of content.
- The content should have easy readability and should be easily read by even laymen.
- Title and Meta Optimisation: One thing that the audience is affected on the first sight is the Title and the Meta description of the web page. This is why it holds a great deal of importance in the creation of traffic for a website. So, if someone wants to optimise these two aspects, they need to take care of the following factors:
- URL, Meta and Titles should have to follow an exact same idea
- Title and Meta should carry the essence of the article and should carry keywords in them
- It is important to make sure that the length of these are as per the guidelines of the SERP and are not too long to be used.
- Usage of Keywords: The next thing that should be taken into consideration regarding the Search engine optimisation of the website is the usage of keywords. The factor of Keyword Research should be done before the content is too be created because it should grasp the essence of the keywords well. The process starts with the research of keywords which can be dome from web portals like LSI keywords. Once the keyword is acquired, they are supposed to be placed in the right manner such that the content does not feel like being stuffed with it. Title and Meta description are the best places to start with.
- Higher Readability: It is important to understand that not everyone who is reading the article is filled with all the knowledge on the topic of the content. This is why the readability of the article should be good. This will help them to understand all the information given in the content easily and thus, it is attracting more traffic.
- Front and Bank-end links: Links are a very important part of an article that is focused to improve the SEO of the website. Also, it is important to keep a check on the fact that whether or not the links that are included in the content are working and intact. The reason behind this is simple as if a reader founds out that the links included in an article are broken and inaccessible, then they feel disappointed and do not offer much attention.
- Image Optimization: This is something that most of the people skip while planning for their SEO tactics because they do not even know that if the images are not used in a right manner then they cause a lot of hassle. So, it is important to make sure that the images are not used excessively. Also, the guidelines of SERP regarding the size and resolution should be maintained.
- Focus on Audience: The audience should always be the centre of attraction. This is why the content that is being written to improve the SEO of the Website should have focus regarding the aspects that the audience wants in the article. For this, simple research and accumulation of data are enough.
So, these are some of the tips that can help anyone who wants to create a website SEO friendly but does not have the budget to work with an SEO writing agency. Although, it is always for the best to get in touch with Web development company as soon as possible.